Green Experiential Marketing, Experiential Value, Relationship Quality, and Customer Loyalty in Environmental Leisure Farm

Environmental/green marketing has emerged as one of the dominant paradigms in recent years. However, aspects, such internationalization, development artificial intelligence, and stress from growing global competitive forces, have brought about changes way leisure farms approach experiential with a significant environmental focus. In this context, concept relationship quality offers an opportunity for to understand how green impacts consumers’ perceived value ongoing interaction relationship. This study adopts comprehensive perspective that includes use order enhance customer loyalty, analyzes effect series elements inherent psychic or personal needs. Seven hundred fifty-four valid copies questionnaire were adopted total. To verify proposed model empirically, survey customers Taiwan was conducted. Structural equation modeling is conducted examine research hypotheses. The findings show that, overall, positive direct effects on trust, commitment, satisfaction. At same time, trust satisfaction attitudinal behavioral loyalty. addition, loyalty influence